Research
Our editorial experts distill thousands of data points into clear takeaways so visitors can compare providers with confidence.
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Fresh insights from our research team, updated with real-world testing data.
2Smile Makeover
We tested custom dentist-made veneers, premium lab kits, and budget-friendly snap-ons to find which look believable, stay comfortable, and hold up to everyday wear.
3Aerial Tech
We flew and crashed the top drones of 2025 to find which deliver cinematic 4K footage, rock-solid stability, and real value — without the $800 price tag.
4LED Therapy
Wireless, FDA-cleared masks went through a month-long trial to spotlight red and near-infrared tech that actually brightens skin and calms breakouts.
5IPL Hair Removal
We audited high-output IPL handsets to confirm energy math, cooling plates, and automation that replace waxing appointments safely.
6Microcurrent
Data-backed sculpting wands had to lift, depuff, and stay gentle—microcurrent, LED, and thermal tech all scored for real-world routines.
7Cleansing Tech
Sonic silicone, heated LED, and manual brushes were judged on hygiene, waterproofing, and how fast they cleared SPF and long-wear makeup.
8Women's Grooming
Wet/dry bikini kits, facial finishers, and foil shavers competed on glide comfort, battery life, and irritation-free results.
9Oral Care
Pressure-sensing handles, Bluetooth coaching, and sustainable refills went head-to-head to upgrade floss-and-brush routines.
10Oral Hygiene
Countertop tanks and cordless irrigators were graded on pressure range, tank endurance, and how clean gums felt after aligner use.
Benchmarked against 500+ data points across consumer reviews, expert testing, and partner disclosures.
Why Shoppers Choose Us
We combine meticulous research, hands-on reviews, and unbiased scoring models to highlight the best products for every life moment.
Our editorial experts distill thousands of data points into clear takeaways so visitors can compare providers with confidence.
We evaluate 14,000+ expert and consumer reviews across 130 categories to keep our perspectives balanced and up to date.
Our decision models surface the top options for each use case, guiding shoppers toward the right fit in minutes instead of hours.
Consumers trusted our guidance last year
Research hours invested in every category
Categories monitored for emerging leaders
Our Experts
Our editorial bench blends credentialed specialists, veteran journalists, and data analysts. Together they surface practical guidance you can trust.

Director of Editorial Strategy
Director of Editorial Strategy

Senior Research Editor
Senior Research Editor

Consumer Experience Specialist
Consumer Experience Specialist

Senior Product Review Strategist
Senior Product Review Strategist

Research & Analytics Lead
Research & Analytics Lead
Since 2019